Reducing the complexity of electronic design

STMicroelectronics, a global semiconductor company, embarked on an ambitious digital transformation project for its suite of electronic design tools, eDesignSuite. The goal was to elevate the user experience to a new level, making interaction with these powerful tools more intuitive, engaging, and accessible.

To realize this vision, ST chose Idib Group as a strategic partner, entrusting them with the task of redesigning the user interface and overall experience of the suite.

The initial project phase focused on defining the strategy and designing the user experience. Through collaborative workshops with ST stakeholders, the Idib Group team conducted an in-depth analysis of user context and needs.

One-on-one interviews were conducted with electronic designers who use eDesignSuite daily, mapping their journey and identifying pain points and improvement opportunities.

This research laid the foundation for a radical rethinking of the user experience, emphasizing simplification, intuitiveness, and feature discovery.

In the visual design phase, Idib Group shaped the new visual identity of eDesignSuite, creating a modern, captivating, and user-friendly interface. Significant attention was given to accessibility, ensuring compliance with European regulations.

Before proceeding with development, the design underwent usability testing with real users, collecting valuable feedback to further refine the experience.

This iterative approach ensured that the final design was not only aesthetically pleasing but also fully responsive to user needs and expectations.

For the front-end development phase, Idib Group coordinated a team of specialized developers, working closely with STMicroelectronics' IT department. Using React.js, in line with technologies already in use at ST, the team brought the defined vision to life.

Implementation followed development best practices, emphasizing code quality, performance, and scalability. Automated and manual testing ensured that the final product was bug-free and fully functional.

A key aspect of the project was knowledge transfer to ST's internal team. Through training sessions, pair programming, and comprehensive documentation, Idib Group ensured that the ST team acquired all the necessary skills to take ownership of the project and continue independently with eDesignSuite's development and maintenance.

This collaborative approach ensured a smooth transition and long-term success.

The launch of the new eDesignSuite marked a significant milestone for STMicroelectronics. The redesigned suite offers an excellent user experience, combining power, simplicity, and accessibility. Electronic designers can now access advanced tools intuitively, enhancing productivity and satisfaction in their daily work.

This success not only strengthens ST's position as a semiconductor innovation leader but also sets a new standard for user interfaces in the electronic design tools industry.

With eDesignSuite, ST demonstrates its commitment to providing customers with cutting-edge and user-friendly solutions.